Avengers: Age Of Ultron - 10 Previous Mistakes It Must Avoid

10. Don't Alienate Casual Audiences

Regardless of your thoughts on comic book movies, the planning and preparation behind Marvel's cinematic universe is certainly impressive. Ten years ago, who could have predicted how successful Marvel Studios has now become? As both a business model and a creative process, their unique release schedule has helped make Marvel one of the most successful brands on the planet and the machine shows no sign of slowing down. With movies currently planned for release up until 2028, it's no wonder that rival publisher DC are keen to emulate Marvel's business plan, as it's undoubtedly one of the big cinematic success stories of the past decade. Fans also get a kick out of seeing the movies interconnect with cameo appearances and hidden easter eggs which are usually included for the most hardcore enthusiasts to find. Entire web sites are dedicated just to spotting these hidden secrets and that works well because it doesn't have any impact on the casual viewers enjoyment of the movie. However, the flip side of building such an intricately linked universe is that audiences who have not seen all of the other Marvel films or read the comics may become lost regarding some specific plot points. This was never a huge issue in Avengers Assemble, but there were definitely some scenes which may have baffled casual audiences, particularly those regarding the Tesseract which was a huge part of the first Captain America film. Loki's Asgardian origins may have also been confusing for anyone not familiar with the Thor movie and these are the kind of key plot points which Whedon will need to make clearer in Avengers: Age of Ultron if he wants to appeal to as wide an audience as possible. As more and more Marvel films are released, the temptation to rely on the audiences prior knowledge gained from other movies will be strong, but as long as key details are explained in a natural way, then this should not be a problem. Just no heavy exposition please!