Avengers: Infinity War - 9 Reasons It's The Most Important Marvel Movie Yet

7. Thanos' Characterisation Is Phenomenal

Avengers Infinity War Thanos Moon
Marvel Studios

The MCU hasn't had a 'villain problem' for years now, with both The Vulture and Erik Killmonger ranking among the franchise's most nuanced characters, but Thanos is just something else entirely.

He's the ultimate villain, blinded by dogma and on the cusp of attaining omnipotence. That makes him extremely dangerous, to say the least, and Josh Brolin's performance carries the necessary temperament to make it as convincing as it needs to be.

Buried within that is a genuine conviction that propels his actions. He genuinely thinks he's going the right thing, as is made apparent in that twisted, heartbreaking soul stone sequence where the Mad Titan murders his own daughter.

It might be a stretch to call him sympathetic, because he's nothing more than an intergalactic war criminal, but Thanos' beliefs do set him apart from those other Marvel villains. He's blatantly wrong, but he can't see it at all. It's a uniquely fascinating take on the character, and in divesting from the classic Infinity Gauntlet tale of his obsession with Lady Death, it's also the most compelling.

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Content Producer/Presenter

WhatCulture's very own resident movie guy, Ewan has been working in the content creation biz for over 10 years now, having started as a freelance contributor to WhatCulture Gaming all the way back in 2015. After graduating with a First-Class Honours in History from Northumbria University in 2017 (where he won a prize for a totally killer dissertation on the Watergate years), Ewan took on the role of Comics Editor at WhatCulture and quickly developed WhatCulture Comics into one of the biggest superhero-focused channels on YouTube. He followed this with a brief hiatus at Screen Rant in 2021, where he worked across the Gaming and Film sections as a writer and editor, before returning to WhatCulture as a Senior Content Producer / Presenter in 2023. He started his own podcast, We Love Dad Movies, in 2022, and has contributed several written pieces to the Eisner-nominated comics website Shelfdust as well. In his current role, Ewan incorporates his love of cinema, comic books, and history into written pieces and video essays for WhatCulture's Film & TV channel, as well as WhatCulture Gaming and WhatCulture Horror, with a particular focus on nineties-era Dad Movies, old school Westerns, and Golden Age Hollywood Noir. John Carpenter is his fave, and he thinks Batman Beyond should never have been cancelled. If that's your vibe, you'll probably like his stuff.