Beauty And The Beast: 20 Fiendishly Clever Easter Eggs You Probably Missed
10. MacBeth Reference
As the action hots up and Gaston leads his angry mob to the castle, he leads a chorus of "The Mob Song", because no major decision can be made without a song, obviously. In amongst the "inspiring" lines, Gaston sings "Screw your courage to the sticking place", lifting a famous quote out of MacBeth.
The choice of line is important for two reasons: firstly because it's said in MacBeth by a villainous character leading someone else to their doom for self-gain, which is also exactly what Gaston is attempting with his mob. And secondly - and more interestingly - the line in MacBeth is designed to be said in mocking: Lady MacBeth is challenging her husband's masculinity when he has doubts about murdering the king.
That basically follows Gaston's entire arc: he's the bristling, threatened masculinity that makes MacBeth listen to those poisonous words. He's personified penis envy, responding to the challenge of his masculinity with violence and stupidity, just as MacBeth did.