I can't promise you it isn't anything you've already seen (I'm 99% sure it's not new) but Channel 4 here in the U.K.
are promising to show a 'special full-length trailer' tonight for
Inception (
WB, July 16th) taking up the channel's whole ad break slot
after tonight's episode of Hollyoaks at 6.56pm.
Dubbed the 'Orange Movie Zone', the special ad break is the first time that CH4 have shown a full length trailer as a subsitute to the usual ads. The full length trailer will also be shown every night this week at around 9pm on FilmFour. Richard Desforges, media director at PHD, says:
The Orange Movie Zone is a great opportunity to engage cinema goers with an appointment to view ad break. Taking over and extending the whole break to showcase the stunning full length trailer of Inception perfectly reflects the stature of this release, generating awareness and buzz in the early stages of our campaign.
I've set my SKY PLUS. Even if it's the trailer I've already seen a thousand times already, there will be a special feeling when it plays live, and in full to the whole of the country.
Inception is suddenly starting to feel like a movie that is about to be unleashed on the masses, and not just this complex, obscure, mind-f*** that only us online geeks have been anticipating. Posters/billboards, imminent.