I don't remember the last World Cup having as many tie-in ads and promotional campaigns on our small screens. And they definitely didn't have as many good one's as those released this Summer. That's counting of course all the ones that don't involve Terry Venables singing. Just a few weeks after their sportswear rival Nike released a star-studded
Alejandro González Iñárritu directed tribute to the tournament's biggest players, Adidas have hit back with the Force! Below is a George Lucas style re-imagining of the famous
Star Wars Cantina scene, that wretched hive of scum and villainy that now includes
David Beckham, Snoop Dogg, Jay Baruchel,
Daft Punk, Noel Gallagher and a few more. Yup - even the World Cup isn't safe from Lucas' money-making empire. http://www.youtube.com/watch?v=3Zd_khk6zXo Sadly for a campaign that uses the phrase 'originality', the ad feels a little lacking of emotion and creativity, i.e. - it feels like they just slapped a few famous faces in there (Snoop Dogg in a World Cup ad??) in unconvincing dialogue segments and it'll be fine. Although I will say the David Beckham/Greedo confrontation was pretty clever. Not up to the standard of the Nike ad, I'd say. An original ad that satisfies then, or was this not the ad you were looking for? Surely, it's better than any re-work George Lucas has done recently on his own movies?