The marketing push is in full swing for Paramount's highly controversial live-action adaptation of Ghost in the Shell, with the first full trailer recently dropping to majorly conflicted tones across the web.
While few were totally blown away by the new trailer, it does at least suggest that not everything's going to be a bust, and there are some sure things to be intrigued and even excited by.
It won't change hearts and minds like Paramount are probably hoping, but it doesn't drive expectations through the floor either.
With the film hitting cinemas at the end of March, fans thankfully don't have too long until they can make up their own mind about the long-gestating project. Until then, of course, it's time to speculate feverishly on the trailer.
Here are 21 things you need to see from the new Ghost in the Shell trailer...
21. Android Geishas
The very first image of the trailer shows a geisha walking down a hallway, which will conjure up some very specific imagery for hardcore Ghost in the Shell fans.
The geisha are, in fact, androids, who attack a group of humans within a building before the remainder are shot to pieces by an unnamed force.
This is lifted liberally from the first episode of the Stand Alone Complex TV series, and immediately suggests that this live-action movie is going to be something of a melting pot, taking elements from various aspects of the GITS lore.
That may be disappointing to some, but it looks pretty damn cool all the same.