Hotel Transylvania 3: Summer Vacation Review - 4 Ups & 5 Downs

4. The Cringe-Worthy Product Placement

Hotel Transylvania 3
Sony

Movies released by Sony Pictures Animation almost always feature an embarrassing abundance of shilling for Sony products, with the previous Hotel Transylvania film memorably including tie-ins for Sony computers and mobile phones.

Though Summer Vacation does appear to tone things down a bit, there is nevertheless one especially egregious product placement sequence, as Count Dracula (Sandler) uses his phone to access "Zingr", a Tinder-like dating app for monsters.

Many shots in the scene draw attention to the fact that Dracula is holding a Sony Xperia phone, with both the Sony and Xperia logos frequently visible on both sides of the phone.

Overt marketing in family movies will always seem kinda gross, and this is certainly no exception.

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Contributor

Stay at home dad who spends as much time teaching his kids the merits of Martin Scorsese as possible (against the missus' wishes). General video game, TV and film nut. Occasional sports fan. Full time loon.