How You Can Tell The Magic Of Star Wars Is Gone

Disney Not Realising That Rarity Is Star Wars' Greatest Strength

Over to Disney themselves, and to paraphrase the words of Jeff Goldblum's Ian Malcolm, "before they even knew what they had, they patented it, they packaged it, and slapped it on a plastic lunchbox, and now, you're selling it, you want to sell it".

Now, obviously Star Wars was already on lunch boxes the world over, that much was a given. However, whether George Lucas truly realised this when waiting 16 years to release Episode I (his stated reason was technology-related, and wanting to leap head-first into CG effects), but Star Wars has its cultural clout because of those staggered releases.

It lets fandoms ruminate on plot points; discourse has room to breathe. The movies can be watched, rewatched, re-interpreted and made legend. If Star Wars had done all six in a row (or 12, as Lucas once envisioned), it would've been as throwaway as Friday the 13th, Halloween or any number of slashers past their first instalment.

Though Disney only announced Episodes 7, 8, 9 off the bat, we then got Rogue One, followed swiftly by the Solo movie, Rian Johnson's original trilogy and another trilogy for Game of Thrones showrunners, David Benioff and D.B. Weiss.

That's more Star Wars in just a few years than we had in 40 years, and then you had the rumours/interview snippets regarding Episode 10, Boba Fett's movie and Obi-Wan's as well.

When it comes to the biggest properties on the planet, restraint is almost always the most lucrative option in the long run.