Jurassic World: 10 Reasons Why It’s Such A Huge Success
10. Perfect Timing
At the rate things are going, it wont be long before the summer blockbuster season kicks off before the Christmas decorations come down. Ever since the release of Jaws in 1975 and Star Wars two years later, the summer months have become the chief stomping ground for large-scale, big-budget movies. And now that its become commonplace for heavyweight studios to mark their territory years in advance by snagging the key dates in the summer calendar, so it is that some of the most high-profile releases each year land in May or even earlier to avoid a profit-eating logjam. So its fitting that Jurassic World an old-fashioned blockbuster reminiscent of less Lycra-clad times made its bow in early June. The most pertinent reason why theres such a thing as the summer blockbuster season in the first place is that it coincides with school holidays across the globe, providing a perfect excuse for a few hours in an air-conditioned theatre and a diversion for families at a loose end. By arriving in cinemas just as Age Of Ultron was finishing its theatrical run but well before the likes of Minions, Ant-Man and Mission: Impossible Rogue Nation arrived, Jurassic World carved out a perfect window to maximise potential profits something its managed with aplomb.