10. Get A Better Marketing Team
It's fair to say that Disney's most recent and most notable forays into tent-pole live action film-making haven't exactly made the kind of waves the studio might have expected. John Carter was hampered by a wayward marketing campaign, which unnecessarily changed the title of the film, and both it and The Lone Ranger suffered for less focused marketing than any of the Marvel films enjoyed, or indeed the Pixar slate. Or at least that's how it felt from the audience side of the screen. Neither film is particularly bad, and John Carter in particular can be counted as one of the most unfairly underrated films of recent years. It deserved to be seen by more, and part of that undoubtedly came down to the mishandling of the pre-release marketing campaign. If Disney can pour thousands into continuing to mass produce Cars products, they need a smarter strategy for pushing Star Wars, and certainly, they need to ensure that they don't lazily trade on the brand appeal, and fail to capture new audiences.