The Hangover Part 3: 5 Reasons It's Hard To Be Optimistic
4. The First Trailer Was A Huge Misfire
http://www.youtube.com/watch?v=NKE-RXR_XIs Other than the final sequence with the giraffe, the first trailer was really bad. It was consciously produced as a parody of trailers for films that are part of big budget, long-running action franchises but the whole thing fell flat because it was missing any kind of warmth or humour. A lot of people are speculating that this was to make the point that its not going to be like the previous films but if you make a trailer for a comedy film, it needs to have both jokes and a basic plot setup. The only story setup in the trailer is that Alans father has died and the only real jokes are Alan singing at the funeral (which doesnt really have much comedic impact) and the incredibly funny giraffe sequence. Beyond that, all the scenes are framed to look like a big budget action film. Which is pretty the much the worst way you can trail a comedy film regardless of how well known its brand is and how anticipated it is. A bad trailer is usually indicative of a bad film and this one isnt likely to bring in new fans.
JG Moore is a writer and filmmaker from the south of England. He also works as an editor and VFX artist, and has a BA in Media Production from the University Of Winchester.