What Does The Ending Of 10 Cloverfield Lane Really Mean?

How Does The Viral Marketing Link Into All This?

Before we move into the world outside of the three characters in the bunker, let's take a look at quick how the viral marketing links into all this and what it tells us about the characters. The ARG is in short (if you don't fancy reading the full breakdown) backstory on Howard; we get explicit confirmation he is a satellite technician (for Bold Futura, a subsidiary for Tagruato, the company that woke up the original monster) and allusions to a military history, as well as an extensive website made to prepare Megan for the impending attack (which, as he's writing them, come across as crackpot conspiracy theories). What this does for the most part is confirm a lot of Howard's claims; he does indeed have a daughter called Megan who likes Paris and Pretty In Pink, while a lot of his claims about the possible nature of the threat and his knowledge of tech are also included. The biggest reveal besides this is an audio file retrieved from NASA that details a conversation between ground control and various space stations discussing an odd, outer space occurence. Which brings us to...