Why Argylle Just Flopped

2. Poor Reviews & Word Of Mouth

Argylle 2024
Rotten Tomatoes

The simplest way to explain Argylle's failure is that it just wasn't very good. Critical reviews were predominantly negative, with the film currently sitting at a poor 35% on Rotten Tomatoes.

And though many terrible films have been major commercial successes, in the post-pandemic landscape audiences have generally proven themselves to be considerably pickier about what they watch theatrically.

As a result, it's likely that many checked the Tomatometer, saw the naff reviews, and decided to watch Argylle on Apple TV+ instead in 45 days or so.

And on top of that, even those who did watch the movie weren't terribly impressed.

The brutal C+ CinemaScore - Vaughn's lowest to date - indicates it simply didn't deliver the film audiences were expecting, likely exacerbated by the bait-and-switch marketing, with numerous prominently promoted actors (namely Cavill) appearing for just a few brief scenes.

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Stay at home dad who spends as much time teaching his kids the merits of Martin Scorsese as possible (against the missus' wishes). General video game, TV and film nut. Occasional sports fan. Full time loon.