Why The Fall Guy Just Flopped
1. Audiences Are Tightening Their Belts
And finally, there's the unescapable fact that many people globally are struggling to deal with brutal inflation rates while not receiving wage increases to reflect this, as well as soaring utility bills.
And so, if you're only able to treat yourself to see maybe three or four movies a year, are you really going to pick a merely decent-looking action-comedy when you've got buzzier deep dish prospects like Dune: Part Two, Deadpool & Wolverine, Joker: Folie a Deux, and Gladiator 2?
The Fall Guy is certainly no outlier in this regard - 2024 has been a hugely underwhelming year at the box office so far for smaller and bigger films alike, with even the ultra-reliable horror genre underperforming relative to expectations.
It's a wider sign that vast swaths of the general public don't have masses of disposable income right now, and certainly not to spend on something as fleeting and arguably overpriced as a cinema ticket - especially when you can save some dough and catch it at home in the very near-future.
With that in mind it'll certainly be interesting to see how some of the year's most anticipated upcoming blockbusters perform, but it certainly doesn't seem like 2024 is going to be a banner year for the industry, at least where box office bucks are concerned.