Why The Fall Guy Just Flopped

2. The Bad Release Date

The Fall Guy
Universal

It doesn't really matter how good a movie is if the release date is bad, and that's yet another area where The Fall Guy has suffered. 

While its original March 1st date would've seen it ill-advisedly go head-to-head with Dune: Part Two, moving all the way to early May didn't position it much better, considering the number of more highly anticipated blockbusters releasing throughout the rest of the month.

From Kingdom of the Planet of the Apes to If and Furiosa, this consistent competition ensures there's really no path for The Fall Guy to enjoy a leggy, steady box office run and keep bringing in the money weekend after weekend.

Universal would've surely been better off releasing it in mid-March, where it could've been a few weeks removed from Dune: Part Two, and its only major direct competition would've been Ghostbusters: Frozen Empire, which ended up underperforming itself.

Instead, its ultimate release date has basically guaranteed that its box office legs will collapse in as little as a week, and it's got virtually no chance of staging an Elemental-esque comeback.

Contributor
Contributor

Stay at home dad who spends as much time teaching his kids the merits of Martin Scorsese as possible (against the missus' wishes). General video game, TV and film nut. Occasional sports fan. Full time loon.