X-Men Apocalypse: 36 Easter Eggs, In-Jokes & References You Need To See
19. Star Trek?!
When Apocalypse meets Storm and her band of little ruffians, she takes him back to her house where she has a poster of Mystique (her hero) and a TV, despite being supposedly poor. Whatever, it helps with the plot.
On the TV, the Star Trek episode "Who Mourns For Adonais" is playing, and while Apocalypse ignores it in order to "learn" from other channels, he does actually pick up some pointers from the episode's depiction of Apollo.
In the episode, an alien claiming to be a God (Apollo) captures the Enterprise, who has statues of himself all over the place. That's the first parallel to Apocalypse, but it gets more specific: Apollo's motivation comes from humanity not worshipping him (like Apocalypse's anger at humanity's worship of false Gods), and at one point he literally grows giant-sized to show off his power (just as Apocalypse does). Nothing is accidental.
The marketing campaign also had its own Star Trek gag as George Takei was hired to do a voice-over for mini-featurette In The Footsteps of En Sabah Nur, which is a tribute to Leonard Nimoy's In Search Of, a TV series which ran from 1977 to 1982...