10 E3 Moments That Became Internet Memes

4. E3 Microsoft 2013 - Xbox One Reveal

It's a fact often proven in the gaming industry that even the mighty can fall from one generation of hardware to the next. Arrogance and over confidence have repeatedly shown that you have to watch the throne.

With a launch price $100 more than the PlayStation 4, a rather lacklustre lineup of games including Ryse: Son of Rome and Dead Rising 3, it also promised a ton of features that the gaming public weren't interested in. Restrictive DRM policies, an as-standard Kinect peripheral when the previous one was optional...

The sour taste in everyone's mouths wasn't even the worst bit. That was saved for the demo of Killer Instinct where, upon taking the upper hand in the match, the male presenter said to his female colleague: "Just let it happen. It'll all be over soon."

Gaming media collectively expressed a WTF?! at this cringe-inducing moment.

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Bryan Langley’s first console was the Super Nintendo and he hasn’t stopped using his opposable thumbs since. He is based in Bristol, UK and is still searchin' for them glory days he never had.