10 E3 Moments That Became Internet Memes
5. E3 Ubisoft 2011 - Mr. Caffeine
Ahh, Aaron Priceman. Lord only knows the fee you got for representing for Ubisoft but the whole performance was, in effect, priceless.
Priceman had it all. Jokes that fell on an audience that didn't care, stupid sound effects to soften the transitions between video clips of new games, strange, improvised dance moves that looked more like college-level performance art. It was stilted, uncomfortable to watch, (even the edited highlights seen above are bad), and was not at all audience appropriate.
Hell, when you're mispronouncing heavyweight author Tom Clancy as Tom CAL-ANCY something's gone seriously wrong at the rehearsal. Priceman is just really not the person you want representing your company, and that's that.