10 Reasons VR Is Just A Passing Fad
3. Shady Business Practices Could Sink It
Given that there are potentially billions of dollars to be made in the VR market, it's unsurprising that we've already seen plenty of shady business conducted.
Just recently, for instance, Oculus caught a ton of flak for introducing DRM which prevented HTC Vive users from playing Rift games, and though they backpedaled shortly after due to the massive outcry, it's still emblematic of the "big three" potentially screwing the consumer over in the quest to become #1 in the VR arms race, which would likely backfire massively and could even end up sinking the tech completely.
In VR's Defense: At the end of the day, companies do listen to consumers when they're passionately vocal about something, and it's going to be their wallets that will suffer above all else if they don't.
Oculus' huge PR blow in light of the DRM controversy should make a loud and clear statement that all three platforms need to be as wide open as possible, though don't be surprised if at least one company tries to enforce tighter controls once business has picked up in the coming years.