9. Online Pass
Want to make money even if the customer has purchased the game from a second-hand store or has borrowed it from a friend? Charge them to access multi-player capabilities! EA were quite religious in using this on ALL their games regardless of how good the online features were, but thankfully they seem to have removed this and don't intend to add it to any of their upcoming games. Apparently they decided to listen to their customers and to be honest, they're raking it in from DLC anyway.