10 Video Game DLCs Fans REJECTED

1. Hair Colours - Dead Or Alive 6

Dead Or Alive 6
Team Ninja

Microtransactions are true duality. In some instances like Fortnite and Rocket League, they keep their free-to-play video games alive. In some cases, they can be a prominent nail in a franchise's coffin.

Dead or Alive 6 is a quite unremarkable entry in the fighting game series but it is remembered for how badly it stank of Koei Tecmo desperately trying to pry consumers from their cash.

The first of four season passes was a stonking $90 and consisted mostly of costumes. To avoid such a ridiculous asking price, players could purchase content individually via the use of premium tickets. One such use for these consumables tickets was customising characters, including changing the colour of each fighters’ hair.

It was one ticket per hair colour per character which sounds pretty bad before you add that it wasn’t a permanent purchase. $1 to swap colour and then another $1 if you wanted to swap back. Seriously.

The controversy and ridicule around this was so bad that Koei Tecmo had to run the entire concept back, refunding their poor players who paid out for tickets. A month later, the company released the game’s final update just a year after release and the game’s director quit.

It’s sad that the series’ future is in question but really, following this hair colour debacle, the publishers only have themselves to blame.

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Coming from a content creation background that now spans over two decades, Psy cut her teeth on personal video production and community radio. Originally joining the team as a writer and presenter, she added video editing duties to her responsibilities over time and became the longest-standing editor of the irreverent gaming show Tues Your Own Adventure. Psy has worked on many previews and reviews, long-form editorials (either her own, or supporting as an editor), as a frequent quizmaster and more. Praised for the two-pronged attack of her hard work ethic and light-hearted editing style, Psy is otherwise known as a font of retro video game knowledge which has caused her to rack up many gaming quiz wins. Outside of WhatCulture, Psy runs First Aid Spray Podcast - a long-running channel that focuses on Resident Evil in all of it's forms. You can follow her on BlueSky at http://psywhite.bsky.social and Instagram at http://instagram.com/therealpsywhite