10 Worst Video Game Marketing Campaigns Ever

The Burnout franchise has always separated itself from other racers by focusing more on dangerous speeds and aggressive driving. But Burnout's greatest selling point has got to be the crashing. By smashing other vehicles off the road, your car will receive a speed boost, allowing it to zoom across the course and perform more devastating collisions. The fact that each takedown is shown in slo-mo makes racing all the more exhilarating.

Because the series was synonymous with dangerous driving, Acclaim took this into consideration while selling Burnout 2: Point of Impact.

To bring mass awareness to this follow-up, the company announced they would pay for any speeding ticket in the UK on October 11th 2002, which was the game's launch date.

At first, this sounded like a clever thinking-out-of-the-box idea. By paying traffic fines, Acclaim would help drivers with their fees and advertise their product in one go.

However, the British government encouraged Acclaim to redact their ploy, since they were concerned it would encourage reckless driving. Not wanting to get involved in a potential lawsuit, the company took the deal off the table several days later.