6. Dead Island
https://www.youtube.com/watch?v=lZqrG1bdGtg Few trailers latched onto the public psyche and bore so deep they'd leave incredibly gaping wells of hype that would never be fully drained away, but Dead Island's reverse-timeline of chronicling the death of a young girl at the hands of some zombies is still one of the most affecting things you'll ever see. When you look back at this following what a strange final product Dead Island actually was in terms of how serious it took itself, it can feel fairly out of place. Still the direction of the piece itself has that perfect mix of wonder, horror and establishment that this was a new series that meant business.