7. Rockstar
Id say that chief among Activisions rivals for staving off the game churn is Rockstar, and with much justification. The innovation I mentioned earlier might technically have already happened, beginning when Rockstar took those RPG elements and made them MMORPG elements. They did this by, quite simply, keeping the XP element adding an open world in titles like GTA IV and Red Dead Redemption. If anyone is stealing customers from the CoD franchise on a regular basis, its Rockstar. And with their next entry into their flagship GTA franchise coming soon(ish maybe), they looked poised to commit the theft all over again. Of course, youve got your die-hard CoD fans wholl stay. But how many of you will be putting down Black Ops II to dive into GTA V when it finally drops? I bet its a decent percentage.