8. Too Many Contenders
As I mentioned, when Modern Warfare dropped back in 2007, it was the undisputed mack daddy of shooters, particularly online multiplayer shooters. It managed to successfully and aggressively stave of the gaming industrys least favourite thing: Game Churn. This is defined as follows: Game Churn: The percentage of users who leave your game each month, or sometimes measured as the percentage who leave each week. For example, if a game that has 100 users at the start of the month, and 70 of those users are still playing the game at the end of the month, then we would say the churn rate is 30% because 30 of the original 100 people left that month. Nowadays, everyone is trying to beat the game churn, as a title that successfully does so (especially a Triple A title like a CoD game) effectively not only justifies its budget, but exceeds it massively, making guys in suits that much more cocaine money. These days, with practically every game that hits shelves looking to include some sort of player-retaining online multiplayer mode, theres simply too much competition to say that the Call of Duty franchise still rules the roost.