One of the standout commercial success stories of the gaming world, let alone just FIFA, is the rise of Ultimate Team. It is one of the key pioneers in the gaming industry's march towards wider amounts of DLC, with swathes of users spending more money on virtual packs than on the game itself. EA are said to be considering dishing out one free pack every week to each user, full of untradeable players and items. That rumour would seem to be a strange move considering the wild popularity of the packs available for purchase, though it would lap up greater numbers of fans who haven't yet given it a try, while it could also fuel the addiction. 'Open one pack, you might as well buy another' logic.
What Culture contributor. NCTJ accredited Sports Journalist. Regret-filled Sunderland AFC season ticket holder. Optimism-filled NFL fan. Lover of all things Game Of Thrones, Breaking Bad, Walking Dead & more.
