Football Manager 2014 - 10 Tips From Soccernomics That'll Improve Your Game

9. Sell A Player If Another Club Offers More Than His Worth

Andres Kudacki/AP/Press Association ImagesAndres Kudacki/AP/Press Association ImagesThis strategy was used by Lyon President Jean-Michael Aulus during the club€™s reign over France from 2002 to 2008, when they won seven consecutive league titles. He used to claim that €œevery international at Lyon is untransferable, until the offer surpasses by far the amount we had expected€. Pedro was not on the transfer list and I had no intention of selling him until Paris Saint-Germain offered me much more than what the Spaniard was worth. Their first bid of £30 million was rejected, but after two rounds of negotiation, PSG increased their offer to £35 million, £10 million more than what Pedro was valued by Barcelona's scouts at that time. As Peter Taylor wrote in his book, €œit€™s as important in football as in the stock market to sell at the right time€ and the moment when the player reaches the top of his particular hill is like when the €œstock market peaks€. At Nottingham, Brian Clough and Taylor were always trying to €œgauge that moment, and sell€. Pedro€™s stock reached its peak when PSG came calling and I could do little other than accepting it and re-invest the same money in better players. Whenever Taylor signed a new player, he would give him a €˜set speech€™, saying, €œSon, the first time we can replace you with a better player, we€™ll do it without blinking an eyelid€. The money generated from Pedro€™s sale enabled me to buy a deputy left-back (Rodriguez), a talented box-to-box midfielder (Romero) and Montoya€™s replacement, Mattia De Sciglio, who will arrive at the Nou Camp from AC Milan in January for a fee that could rise up to £15 million.

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