Billboards and shoe deals are all well and good, but pale in comparison to the wealth of opportunities presented to the real-life stars of the NBA. As a player's profile grows, he should be allowed to branch out into the world of film cameos, magazine features, talk show interviews, and a variety of products (real and fictional). The idea of your player jetting off to Japan to film an outlandish fruit juice advert, before rushing back to the States to finalise the custom design on their signature range of shooting sleeves would appeal to those who enjoy the ultimate sense of growth and stardom in their MyCareer gameplay.