WWE 2K16: 10 Things You Need To Know About Stone Cold's Deal

4. 2K16 3:16 Usage

It looks like 2K will be playing off the 2K16 3:16 terminology in promoting the game. The Dev team already released a video in which the branding WWE 2K3:16 is used, and it could even be that the entire game (or alternative covers) are released with that branding. It looks and sounds cool. The branding was also flashed in the promotional trailer, with WWE 2K3:16 replacing the WWE 2K16 logo briefly. The promotional line "Raise Some Hell" was then displayed. 2K are obviously going to play off the 3:16 term quite a bit, with 2K16 and 3:16 sounding so alike, it is a catchy promotional tag to use.
WWE Writer

Grahame Herbert hasn't written a bio just yet, but if they had... it would appear here.