WWE 2K16: 10 Things You Need To Know About Stone Cold's Deal

3. The Social Media Campaign Will Be Bigger Than Ever

Sales of WWE 2K16 are going to be supported by the biggest social media campaign in wrestling game history. Even the WWE 2K development team have their own Twitter account, and they've been key to some of the breaking stories, like the cover release date. Austin will be heavily utilised in engaging fans with the game on Twitter. He's already an active tweeter, and his deal will have him really pushing the new game. The truth is that he probably doesn't even own a console, but he'll sure as hell make out that 2K16 is the greatest game ever made. Expect regular tweets from him on the subject for the next few months. He's already tweeted four times in the twenty four hours since his game cover was announced, with his latest tweet reading "In case you missed it, I'm happy as a mug to be on the cover of @WWEGames #WWE2K16 cover. #RaiseSomeHell"