10 Best Hard Rock Music Videos Of The 2000s
9. Rollin' - Limp Bizkit (2001)
This video pretty much sums up the music industry during 2000s. For better or worse, it was the epitome of what music videos and commercial rock was doing during that decade.
Limp Bizkit came to represent everything people loved about nu metal, and in the same breath, everything people hated about it. They became a walking contradiction in peoples minds. If you liked Limp Bizkit, you were a poser, and if you claimed not to, you were a try-hard.
Limp Bizkit are a band that are almost too easy to mock, but that's part of the fun of them as a cultural phenomena. And, despite what you may think about Fred Durst and his poser bad-boy persona, it's unquestionable that his band had a huge part to play in the music culture of the 2000s - with the music video for Rollin' having no small part to play.
The video was an over-bloated display of in-your-face nu mental sensibilities. A four-minute montage of the band crotch-thrusting in cargo pants three times too big for them, swooping helicopter shots of them playing atop the World Trade Centre, and a group of female dancers dressed like Durst while they mimic his uniquely uncool dance moves.
Who didn't relish that moment when Eminem dissed Durst in The Real Slim Shady? But, if you're being honest with yourself, you know you loved this track deep down.