10 Greatest Rock Music Videos Of The 1990s

Radiohead often let the songs speak for themselves, with simple videos like “No Surprises”’ static shot of Thom Yorke drowning, or “Lotus Flower”’s wild dancing. For blockbuster effort “Just”, though, they took another approach, creating a typically oblique but epic and operatic short film.

The third single from The Bends, “Just” had “hit” written all over it, and the video kept people talking. While the band rock out in a poky flat, a businessman strolls down the street before slowly crumpling to the ground. The people of London try to help him, or otherwise shift him off the pavement; he waves them away, insisting he’s not injured, he just doesn’t want to move.

But the nosy onlookers can’t let it, or him, lie, and eventually cajole him into revealing the reason for his condition. He tells them, the subtitles dropping as he does so, and moments later, everyone else joins him on the ground.

It’s just the right side of pretentious, with a lightness of touch and the knowingly mysterious direction making this fun and genuinely interesting at the same time.