10 Underrated Alternative Pop Music Singers Of The 2010s
4. AURORA
This noteworthy Norwegian artist possesses one of the most otherworldly auras within today's alternative pop. With her signature ethereal vocals comparable to Lana Del Rey and Billie Eilish, AURORA individualises herself through an enchanting fusion of Nordic folk and art pop.
At first, AURORA wasn't as relatively known until she received global exposure when her cover of Oasis' hit song Half the World Away was featured in a 2015 John Lewis Christmas Advert. Nevertheless, while this exposure did push her image, her name is still unfamiliar to many.
Stopping AURORA from being held in the same light as someone like Billie Eilish could be due to a limited mainstream focus. This becomes particularly evident considering her absence from the Hot 100 chart with a solo song, indicating her limited radio play internationally.
However, with the push of platforms like TikTok, AURORA can surely conquer alt-pop and beyond, especially regarding her 2015 gem, Runaway, which gained immense popularity thanks to social media trends.