1. Music Mondays
How arrogant do you have to be to release a new song every week for ten weeks? Of course, I'd love it if say; Mumford & Sons did it, because who doesn't love new music from one of their favourite artists. That doesn't mean I approve of such an ill-mannered marketing strategy. Not only is Bieber's 'Music Monday' series, which is apparently leading to an album, encouraging those young Beliebers to fork out a tenner for the songs (which, by the by, is more than the cost of releasing the tracks as an album) but it also demonstrates a slight ego trip by the Biebs and his management team, for thinking that his fans will actually do so. Bieber's last album campaign opened with 'Boyfriend', a track that sold over 500,000 copies in its opening week in America. By comparison, none of Bieber's 'Music Monday' songs have opened to more than 130,000 copies sold. That's a pretty staggering drop. It's not as if Bieber has fallen out of the tabloids either, so people haven't forgotten him. Hopefully it's a reality check for the troubled teen and he'll stop taking advantage of his fans.