11 Incredible Bands Ignored By The Mainstream Music Press

2. Hey Sholay

https://www.youtube.com/watch?v=OkvfhE_UB54 Continuing Sheffield's long tradition for making great, slightly-psychedelic independent pop music - Pulp, The Longpigs, The Crookes, to name but a few - Hey Sholay have grafted long and hard to get their uplifting indie/prog mashup out there, with limited results. On the one hand, they've had their music played by Radio 1's Fearne Cotton and 6Music's Steve Lamacq. On the other hand, they're still touring the endless toilet venue circuit of the UK. Fortune hasn't always favoured the brave in Sholay's case. Days before embarking on a few celebratory Christmas shows in 2012 the band's van was stolen, never to be seen again along with all the equipment inside it. Luckily being able to beg, borrow, and call in favours (including getting The Crookes' drummer to drive them from Yorkshire to London for a single gig), the band's plucky spirit shone through in spades. Signed to Fierce Panda, who helped launch the careers of names like Ash, Coldplay, Keane, The Walkmen, and The Maccabees, the fab fivesome can hopefully find success when they release album #2, which will hopefully be out later this year. If their debut record, simply titled '((o))', was anything to go by, it'll hopefully be more of the same; experimental, krautrock, psychedelia, blissful pop, indie rock 'n' roll, electronica, and that's just the first song. Maybe they'll even get to buy a new van once it's released. Here's hoping.