1. The "Pay What You Like" Model Radiohead
The ultimate innovative album release, Radiohead turned music on its head with 2007 release 'In Rainbows', an album that was released the public for whatever price they wished to pay. The band revealed ten days before the album release that 'In Rainbows' was on the way, before leaking the record themselves. The idea was to give fans the power, after Thom Yorke became increasingly frustrated with both Radiohead and his solo career being dogged by online leaks. The release caught the imagination of music fans across the world though; some claim that it did more damage than good Lily Allen was among the doubtful, claiming that music should have a price and some claim it has revolutionised the art form. Everyone had an opinion, from Bono stating that it was imaginative, to the Guardian worrying that Radiohead had "made it increasingly hard for new acts to survive." Whilst many argued that the model was crazy and that the band wouldn't make any money, it was claimed that the band made more money from 'In Rainbows' than any other record, despite a rumoured 60-70% of downloads being free, and 2.4million copies being downloaded over bittorrent. Whether they bought it, downloaded it or stole it though, the band didn't seem to care; even Thom Yorke didn't pay anything for it.