8 Reasons Avicii's 'True' Album Deserves Every Bit Of The Hype

The world-conquering genre-hopping Avicii seems to be satisfying chart-lovers and general music fans alike, but what's the final word?

The new Avicii album 'True' is dividing critics with one side arguing that the album is a great achievement and hugely influential for the genre, and others arguing it's a unwelcome diversion from Avicii's sound; an uninspired, commercialised cash-cow. Tim 'Avicii' Bergling started his career mixing songs in his bedroom at the tender age of 18, before launching his career as a professional DJ in 2007. Following in the footsteps of other massive Swedish exports, such as Basshunter and Swedish House Mafia, Avicii's success has boomed globally massively with his songs a permanent fixture on UK radios since the release of his debut studio album. 'True' is a triumph and one of my favourite albums of 2013. In the music industry, it seems the only real way to be sure that you have truly made it commercially is for your hardcore, underground fans to say "You've sold out." So in a roundabout way, Avicii should be taking the rap from his old fans with a pinch of salt and a pile of money to boot. Avicii has done something that's incredibly hard to pull off - he's just dared to create something that is perfectly balanced between being both radio-friendly but also original. He's become a huge success and has produced a fantastic debut album that can be enjoyed on many Levels (wink and a nod there, Avicii fans). Here's why 'True' deserves every bit of the hype and what each track brings to the table.
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Aspiring blogger engaging in movie waffle and all things cinema. I'm 22, London based and that's me in a nut shell. Well, not literally.