1. AC/DC Puts Box Set Inside Working Guitar Amplifier
I don't think anyone would ever call AC/DC "ahead of the curve" in terms of today's savvy music marketing, but the 2009 box set Backtracks is pretty stellar. The standard goodies--rarities, live DVDs, a coffee table book--are all sold inside a working guitar amp featuring the original band logo on the back. Is there anything more rock n' roll than that? You don't have to answer just yet. Feel free to think about it while you watch Angus Young rock out using the actual amp from the album: https://www.youtube.com/watch?v=pW7srJ8qJU0