9 Weirdest Marketing Gimmicks Ever Used To Sell Music Albums

2. Avant Garde Group Stuffs Life's Work Into Refrigerator, Sells It

How do you make potential fans care about your previous output while symbolically reminding them of just how expansive that output has been? You present the ultimate box set: a full-sized refrigerator full of the first pressings of all your albums, DVDs, and various other merchandise. Then you sell it to them for the price of a nice house because you don't know the definition of the word "subtlety." That's forty years worth of output, by the way. And the band released, on average, at least one album each year. That must be a very large refrigerator. But that's how the experimental rock band The Residents decided to get rid of all their most valuable memorabilia, presumably because the band members' parents were tired of storing it all in the attic. It was all done as a bit of a publicity stunt to promote a documentary about the group, which included a scene of singer Randy Rose delivering the fridge o' stuff to the person who actually forked over 100k for it. Surely, there must have been cheaper forms of publicity for a documentary that hardly anyone is going to see anyways.