When YouTube originally launched in 2005, it was dominated by viral clips such as Chocolate Rain, Charlie Bit My Finger and Evolution Of Dance. The next year, however, the site would be purchased by Google and its use and success became a drastically different entity by 2009.
The music video for Lady Gaga’s hit single Bad Romance conquered the site’s viewership upon release that same year. It also began the trend of music videos topping the site’s most watched list, a trend that only continues to grow to this day.
6 years after the release of Bad Romance, 10 music videos had managed to acquire a whopping 1 billion views. The immense success of streaming revealed both YouTube’s popularity and its increasingly vital importance to the modern music industry as a whole. Amongst the 10 entries on this list, only 1 does not belong to the music video medium. The other 9, while often drastically different in genre, style, location and target demographic, are further proof of the continuing music video boom on YouTube.
Here are the 10 most-viewed videos on YouTube in 2020.