Can you blame them? The most recent Apple Conference was watched by seemingly half the world's population, and over the course of it the company had the audience in a tizzy with the announcements of their new Macbooks and that Apple Watch thing. The latter had been rumoured for years, but these were the first concrete details officially revealed. Imagine how damp of a squib it would've been if everyone had already known that info going in. About half as many people would've watched the conference still a significant number, but not the world-dominating figure Apple goes after. Which is why they're so crazy about leaks. They're intensely paranoid, apparently going so far as getting new employees to work on fake projects and, once they're revealed to be trustworthy (ie they don't leak anything), then they're allowed onto the new iPad or whatever. And when a team starts working on something new, they get walls built around their desks.
Tom Baker is the Comics Editor at WhatCulture! He's heard all the Doctor Who jokes, but not many about Randall and Hopkirk. He also blogs at http://communibearsilostate.wordpress.com/