7 Crazy Projects Apple Are Secretly Working On

7. Apple Car (Project Titan)

Proving once and for all that technological progress isn't simply spearheaded by Apple then copied by everyone else, Apple's car project bears a striking resemblance to the undertaking of a certain other tech company - the one with the search engine, and the cute doodles, and... you get the idea. Apple's car project (or 'Project Titan') was allegedly approved by Tim Cook in 2014, and the company hired Mercedes bigwig Johann Jungwirth to oversee it. Everything on the project went quiet, however, until recently when The Guardian did some snooping in California. They found out that Apple had a meeting with the California department of motor vehicles (DMV) about self-driving cars. Apple also hired a disused military airfield, filled with lots and lots of empty roads for - oh I don't know - testing driverless cars out in an environment where they can't run anyone over? When Apple was asked about why it was asking around in automotive matters, the company replied, €œthe Apple meeting was to review DMV€™s autonomous vehicle regulations.€ We don't know yet what these cars will look, but judging by Apple's penchant for slickness, we think they'll be beautiful - glossy, curvaceous white entities that are completely silent when driving. These cars will probably use the 'CarPlay' OS - a version of iOS designed to work with display units inside cars. On the downside, knowing Apple's tendency to make their products work only with other Apple products, the only phone you'll be able to connect with these cars will be your iPhone, and you'll be forced to listen to music through iTunes - which in itself could be the car's undoing.
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Gamer, Researcher of strange things. I'm a writer-editor hybrid whose writings on video games, technology and movies can be found across the internet. I've even ventured into the realm of current affairs on occasion but, unable to face reality, have retreated into expatiating on things on screens instead.