When Apple demoed the product earlier this week, there was a distinct lack of a "wow factor" with the apps they showcased. Built in functions like sending your heartbeat and paying for things were announced way back in September, and the hope was that in the 6 months since some third parties would have stepped forward to really show off what the device could do. The instagram app looked nice, although why anyone would want to view glorious hi-res photos on a screen the size of a commemorative stamp wasn't addressed, and the Uber app obviously has some use, but that was it. There's a bit of a chicken and the egg situation here for Apple, as it'll obviously take a while for other companies to decide what it is they can actually offer customers through the device, but at the same time they'll need to entice plenty of early adopters to make it look like a viable use of their R&D funds. Without good apps there might now be many owners, and without many owners there might not be many good apps.
WhatCulture's Managing Editor and Chief Reporter | Previously seen in Vice, Esquire, FourFourTwo, Sabotage Times, Loaded, The Set Pieces, and Mundial Magazine
