BMW Crown The Ultimate Driver Of Their New 2 Series Coupe

When you create The Ultimate Driving Machine; it's inevitable that you're going to have to find "BMW Ultimate Driver". So when BMW - kings of the motor sector, designers of driving pleasure and vehicle choice of Bond himself - launched a campaign to find this person, it was no surprise that over 7000 came forward to claim the title. Through Facebook and a range of digital devices, the brand organized a unique interactive driving experience with EngineDare, where fans had the opportunity to participate in virtual laps to test their driving skills. EngineDare also teamed up with Vizeum and Digital Cinema Media (DCM) to create the cinema version of the game. Once shortlisted, the final 40 revved it up a notch - testing their motoring ability for real behind the wheel of a BMW 2 Series Coupe. The prize? Test driving every new BMW model launched in 2014, through the world's most beautiful destinations. Pretty nifty indeed. The video at the top of the article shows the series of challenges BMW devised to test contestants speed, handling, passion for driving and what's more, their love for BMW. It proves that there's more to good driving than meets the eye. Like yin to yang; speed and aggression needs balancing with control and agility in order to create the "BMW Ultimate Driver". Some of the hardest challenges included drifting (taking corners sideways) and coming to a perfect halt inside a box from 60mph. Every second counts, and the worthy winner, Mr Duncan Smart proved he was the man for the job. Want to test drive the beautiful 2 Series Coupe for yourself? Head to BMW, and land your place behind the wheels of ultimate driving pleasure. This was a sponsored post on behalf of BMW.