8 Lessons We Can Learn From 2014 World Cup Adverts
Lessons we can learn from the wise corporate machine about this summer's competition.
On June 12th, 32 teams from around the world will compete for the ultimate prize in football, sending supporters in their respective countries into four weeks of hysteria. Everyone will experience dizzying highs and inevitable heartbreak, save for one nation. The football may not have started yet, but the World Cup competition is already well under way. With the 2010 final alone generating estimated viewing figures of at least 1 billion people, its no wonder these companies have been vying for your attention. Advertising agencies around the world have done some of their finest work in previous competitions. For World Cup 98, Ronaldo (the fat one) and the rest of the Brazil team amazed with their skills in airport. With that advert, Nike stuck its flag in the ground and brands have been battling for World Cup supremacy ever since. For all the many messages and deafening noise given off by these companies, it can be difficult to know exactly what they are trying to tell us. The following filters out the nonsense to discover lessons we can learn from the wise corporate machine...