8 Lessons We Can Learn From 2014 World Cup Adverts

3. The Odds Of Becoming A Professional Footballer Are Essentially Zero

https://www.youtube.com/watch?v=Smh0QXSmF-A The McDonald€™s campaign seems to revolve around reminding 99% of the world that they are no good at football. Some of the skills on show here are amazing and - depressingly - are performed by kids from about the age of 10. Obviously some of what has been done here is accomplished with track photography and multiple takes, but that doesn€™t diminish the talent on display. All dreams of being discovered by a Premiership club are dashed when you get to the bit with the old man doing handstand keepy-ups. This advert serves as a reminder that there€™s always someone out there who can play football better than you. The upbeat happy music does little to alleviate the pain caused by this advert smashing the hopes and dreams of most people who watch it.
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