8 Lessons We Can Learn From 2014 World Cup Adverts

2. Footballers Are Our Only Saviour

https://www.youtube.com/watch?v=EC-zB2aSXXM#t=27 The ludicrous premise behind this entertaining advert for Samsung is that aliens have invaded Earth and we have been challenged to a game of football. €œCan football save the planet?€ reads the newsreader admirably, whilst managing to keep a straight face. Shady looking individuals in black suits and dark sunglasses search the globe to find the best footballers to fend off the invading force: Messi, Ronaldo, Rooney, Oscar, Götze and - for some reason - Victor Moses are selected. While this idea verges on the ridiculous, it does make a nice change from the usual sentimental stuff about football uniting the world. That message always seems contrived and never really genuine. What this advert tells us is that we are lucky we have a selfless selection of multi-millionaires ready to put their life on the line to save the Earth from certain doom.
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