1. PSG's Connections With Al Jazeera Sports
Along with PSG's president Nasser Al-Khelaifi's priorities in ensuring Qatar enjoys a positive global image, he also has his finger in several other pies, too, namely the Al Jazeera Sports network. The Middle-Eastern television network have recently ploughed a fortune into acquiring Ligue 1 television rights both for domestic and international broadcasting, meaning that the more attractive Ligue 1 looks to viewers, the more valuable the product that Al Jazeera Sports are marketing becomes. Namely, by bringing in David Beckham, Al Jazeera are turning in a bigger profit just from his involvement alone. It is easy to forget sometimes, but David Beckham isn't just a footballer, he is a business and a global brand, also. And he has been exactly that for years. Source(s):
BBC