Newcastle Fans Forum: What The Answers Really Mean

9. Sports Direct

Question: "We know that Sports Direct do not pay for static advertising. Do they pay for pitch side advertising?"Answer: "The board outlined how LED perimeter advertising space is allocated, with time slots shared between the Premier League and the club's partners (sponsors, kit manufacturers, beer suppliers, retail etc.). Sports Direct receives no more space on the LED perimeter boards than other club partners, with the relationship unchanged since previous discussions about the company." What it really means: Sports Direct will continue to suck money out of the club in every way possible and there's nothing you can do about it. Viva Sports Direct.