Premier League 2017/18: Every Home Kit Ranked

1. Southampton

PL Feature Copy
Under Armour/Southampton FC

Despite being an American firm, Under Armour show correct deference to the letter 'u', and that alone means their continued presence in English football is welcome.

They also have an eye for history, with this terrific attempt to recreate Saint's classic strips of the Keegan era. Some of the details are a bit wonky - the crest should be central, and the red collar 'gusset' is a mess - but it's still a cracking effort.

Depending on your point of view, paying homage to classic kits is either a wonderful nod to a club's past or a terribly lazy way of cashing in on nostalgia. Few can argue with the beauty of this crowd-pleaser, however.

Total Betting Firm Count: 9

Editorial Team
Editorial Team

Benjamin was born in 1987, and is still not dead. He variously enjoys classical music, old-school adventure games (they're not dead), and walks on the beach (albeit short - asthma, you know). He's currently trying to compile a comprehensive history of video game music, yet denies accusations that he purposefully targets niche audiences. He's often wrong about these things.